This lash is inspired by the True Beauty who loves boldly and lives brightly.  Balanced length and medium volume bring warmth and openness to every glance. Perfect for afternoons that turn into evenings filled with laughter. When love speaks, lashes...

This lash is inspired by the True Beauty who leads by example, raising every room she enters.  The softly fanned curl and medium density frame the eyes with understated power. Wear it from boardroom to cocktail hour—it transitions effortlessly. Excellence...

This lash is inspired by the True Beauty who knows her worth overflows.  Long fibers with full density add soft glam and confidence to the eyes. Perfect for events, evenings out, or anytime self-love is the dress code. Abundance looks...

This lash is inspired by the True Beauty who lives her life with integrity. Experience the most natural of lash styles for those beauties new to lashes or with hooded eyes.  Designed with a natural length, light volume and a...

This lash is inspired by the True Beauty who stays subtle yet unforgettable.  Medium length with light layering enhances eyes with just enough presence to be noticed. Ideal for office days or quiet dates. Sometimes the most powerful glow is...

This lash is inspired by the True Beauty who sees every day as a masterpiece.  Medium length and full texture shape a refined yet expressive frame for the eyes. Ideal for gallery nights, date nights, or anywhere beauty meets intention....

Keep your brows and lashes on point with our LIMITED EDITION Rhinestone Makeup Spoolie. Comes with high-reflection crystals in the handle and a protective cap. Not only are spoolies great for combing through natural lashes after applying mascara and for...

Fact: every makeup lover wants their makeup to stay on for a long time – preferably, all day. Also a fact: True Glue’s Clingy Natural Liquid Eyeliner is designed to stay on you. All. Day. Long. Now you can wake...

This lash is inspired by the True Beauty who knows she’s crafted with purpose.  Extra-long and full, yet feather-light, it delivers divine impact while keeping softness intact. Perfect for weddings, galas, or evenings of celebration. A creation as intentional as...

This lash is inspired by the True Beauty who’s growing gracefully into her season.  Medium length with natural layering adds dimension and softness to the eyes. Ideal for garden parties, brunches, or daytime celebrations. A reminder that she’s already blossoming....

This Lash is inspired by the True Beauty whose presence is a welcomed interruption to those around her. This half-lash add just enough drama to the outer edges of the eye. Perfect for a fox-eyed makeup look or just a...

This lash is inspired by the True Beauty who trusts timing and blooms in patience.  Its half-lash shape enhances the outer eye with light, airy volume for subtle allure. Perfect for date nights or celebrations that took time to arrive....