LAUNCH SALE: Introducing our NEW Everyday Allure Natural Lash Collection Inspired by the True Beauty who gracefully wears her charm. Our lightest weight and most natural length style is the most comfortable wear for those new to lashes or who wear...

Inspired by the True Beauty who is as rare as she is strong, with an undeniable radiance. Let your genuine sparkle shine in lashes that reflect the precious gem you are in these extra-long and full volume lashes that create...

PRE-ORDER SALE: Products will be available for shipping 7/7/23. Inspired by the True Beauty whose presence is a secret blessing to others. Designed to give smaller eyes a bit of drama, these petite lashes give a subtle fox-eye look with...

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who knows she “woke up like this”.  No lashes required. These natural length and light volume lashes create a barely-there effect that won’t look overdone on...

Inspired by the True Beauty whose inner beauty is iconic and will never fade. This unique lash style features spaced groups of lashes in various lengths that come together to create a wispy, feathered effect that’ll have you batting your...

Love liquid eyeliner but crave the detailed application that only felt tip eyeliners usually offer? Welcome to your new heaven!  Our innovative Magnetic Felt Tip Eyeliner is designed for both precision application and an ultra-strong hold, keeping magnetic lashes in...

Add a touch of sparkle to any look wearing our hand-made crystal lashes, designed using our Rhinestone Face Gems. Comes in full and light volume styles.

Inspired by the True Beauty who encourages others to be the best version of themselves. If stand-out style is your thing, these long length, full volume lashes should be on your radar. The crisscross texture showcases your luminary confidence to...

Give your looks an extra sparkle of glam with our rhinestone face gems.  Choose from different sizes, or grab a mixed container of several sizes - perfect for the #RhinestoneMakeup PRO! Gem sizes range from 2 MM to 5 MM....

Inspired by the True Beauty who embraces her perfect imperfections. These petite and light volume lashes showcase a crisscross pattern to brighten smaller eyes, with a natural length that’s designed for wearing glasses.  Embrace your perfect imperfections in these lashes...

Keep your brows and lashes on point with our LIMITED EDITION Rhinestone Makeup Spoolie. Comes with high-reflection crystals in the handle and a protective cap. Not only are spoolies great for combing through natural lashes after applying mascara and for...

Fact: every makeup lover wants their makeup to stay on for a long time – preferably, all day. Also a fact: True Glue’s Clingy Natural Liquid Eyeliner is designed to stay on you. All. Day. Long. Now you can wake...