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AU NATURALE Creme de la Creme Eye Shadow
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-75%
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AU NATURALE Creme de la Creme Eye Shadow

*NOTE: Sale items come without the original outside packaging and are Final Sale.Bare to bold. Mild to wild.What it is: Multi-purpose eye shadow that delivers color play that stays fresh all day - on your lids or your brows.Why it...

$26.00$6.50
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AU NATURALE Brow Boss Brow Pencil
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New
-50%
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AU NATURALE Brow Boss Brow Pencil

*NOTE: Sale items come without the original outside packaging and are Final Sale.What it is: an easy, soft-tip organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or...

$23.00$11.50
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AU NATURALE All-Glowing Creme Highlighter
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New
-50%
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AU NATURALE All-Glowing Creme Highlighter

*NOTE: Sale items come without the original outside packaging and are Final Sale.Find your glow.What it is: A creamy, mica-infused highlighter with skin benefits. Why it works:- Cream-to-powder formulation delivers light-reflecting radiance with a soft-focus finish.- Pure pigments blended with...

$35.00$17.50
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Our Best Sellers

NEW Aloe-Infused Lash Adhesive
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NEW Aloe-Infused Lash Adhesive

Our NEW Aloe-Infused Lash Adhesive is the perfect solution for sensitive eyes. The low-chemical formula soothes and nourishes your lashes while providing a strong hold for up to 24 hours. Formulated with only 5 premium ingredients. Never tested on animals....

$12.00
TRUE GLUE Vegan Lash Adhesive
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TRUE GLUE Vegan Lash Adhesive

It’s similar to the original True Glue all-natural lash adhesive because it’s very safe for your eyes, skin, and lashes. But this lash adhesive also happens to be longer-lasting, due to a few additional ingredients. For instance, we used a super-mild,...

$15.00
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BFF Lash Style
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BFF Lash Style

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

$14.00
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Center of Attention Lash Style
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Center of Attention Lash Style

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

$14.00
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Goal Digger Lash Style
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Goal Digger Lash Style

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

$14.00
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2-in-1 Magnetic Liquid Eyeliner
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2-in-1 Magnetic Liquid Eyeliner

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

$26.00

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