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Down to Earth Lash Style
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Down to Earth Lash Style

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who stays humble and grounded. This easy-going lash is the perfect pair to natural makeup looks and safe to wear with glasses with a tapered design...

$14.00
Easy on the Eyes Lash Style
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Easy on the Eyes Lash Style

LAUNCH SALE: Introducing our NEW Everyday Allure Natural Lash Collection Inspired by the True Beauty who gracefully wears her charm. Our lightest weight and most natural length style is the most comfortable wear for those new to lashes or who wear...

$14.00
Blessing in Disguise Lash Style
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Blessing in Disguise Lash Style

PRE-ORDER SALE: Products will be available for shipping 7/7/23. Inspired by the True Beauty whose presence is a secret blessing to others. Designed to give smaller eyes a bit of drama, these petite lashes give a subtle fox-eye look with...

$14.00
Everyday Beauty Lash Style
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Everyday Beauty Lash Style

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who knows she “woke up like this”.  No lashes required. These natural length and light volume lashes create a barely-there effect that won’t look overdone on...

$14.00
Perfectly Imperfect Lash Style
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Perfectly Imperfect Lash Style

Inspired by the True Beauty who embraces her perfect imperfections. These petite and light volume lashes showcase a crisscross pattern to brighten smaller eyes, with a natural length that’s designed for wearing glasses.  Embrace your perfect imperfections in these lashes...

$14.00
To Be Honest Lash Style
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To Be Honest Lash Style

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who lives her life with integrity. Experience the most natural of lash styles for those beauties new to lashes or with hooded eyes.  Designed with a...

$14.00

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NEW Aloe-Infused Lash Adhesive
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NEW Aloe-Infused Lash Adhesive

Our NEW Aloe-Infused Lash Adhesive is the perfect solution for sensitive eyes. The low-chemical formula soothes and nourishes your lashes while providing a strong hold for up to 24 hours. Formulated with only 5 premium ingredients. Never tested on animals....

$12.00
TRUE GLUE Vegan Lash Adhesive
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TRUE GLUE Vegan Lash Adhesive

It’s similar to the original True Glue all-natural lash adhesive because it’s very safe for your eyes, skin, and lashes. But this lash adhesive also happens to be longer-lasting, due to a few additional ingredients. For instance, we used a super-mild,...

$15.00
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BFF Lash Style
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BFF Lash Style

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

$14.00
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Center of Attention Lash Style
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Center of Attention Lash Style

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

$14.00
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Goal Digger Lash Style
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Goal Digger Lash Style

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

$14.00
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2-in-1 Magnetic Liquid Eyeliner
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2-in-1 Magnetic Liquid Eyeliner

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

$26.00

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