All Products & Collections
These lashes were designed to represent a True Beauty whose gentle grace leaves a feeling of bliss with those in her life. Through her calming and peaceful nature, she adds an element of beauty to everything she touches; in the...
These lashes were designed to represent the dedicated True Beauty who goes above and beyond to go after her dreams. She knows that beauty is in the details and no detail is overlooked when it comes to striving for her...
These lashes were designed to represent a True Beauty who is all things fierce. Whether it’s the unending passion she has for her lover, the loyalty she has to her family or friends, or the unwavering way she knows exactly...
Complete collection of office-ready styles made for women who hustle in heels. Lashes subtle enough for work, yet designed to last into the night. Ambition is beautiful, especially in lashes. Set includes: Perfect Vision, Hustle in Heels, Goal Digger, Making...
These lashes were designed to represent a True Beauty with a presence that catches people off guard. Her warm and gentle personality truly shines from inner beauty, and can only be described as alluring – and sometimes so distracting, she...
Find your glow. What it is: A creamy, mica-infused highlighter with skin benefits. Why it works: Cream-to-powder formulation delivers light-reflecting radiance with a soft-focus finish. Pure pigments blended with organic oils provide creaseless, weightless luminous coverage. Available in four colors to flatter...
An organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or tugging. Sustainably sourced, long-wearing, and nourishing. Become your own eyebrow idol. What it is: an easy, soft-tip organic...
A little help - a lot of WOW What it is: Pure mineral pigments blended into nourishing organic oils for creaseless, weightless, flawless coverage. Why it works: Natural concealer made of good-for-you ingredients to support healthy skin care. Meadowfoam Seed Oil +...
Bare to bold. Mild to wild. What it is: Multi-purpose eye shadow that delivers color play that stays fresh all day - on your lids or your brows. Why it works: 3-in-1 formula makes for endless versatility, minimal effort and maximum...
Color outside the lines. What it is: an easy-to-use, soft-tip eye liner pencil the goes on seamlessly. Why it works: Soft-tip formulation allows for easy, glide-on application without pulling or tugging. Hero ingredient Castor Oil helps to stimulate and promote lash growth. COSMOS and ECOCERT...
These lashes were designed to represent a True Beauty who provides the rare kind of life-long friendship that is there unconditionally. She’s the constant shoulder to cry on, the one who knows your craziest stories (and decisions!), and the first...
These lashes were designed to represent a True Beauty whose easy-going personality is welcoming, with a beautifully mild nature that’s refreshing to those around her. She naturally creates a relaxing vibe that’s truly a breath of fresh air. Let your...
These lashes were designed to represent a True Beauty who stands apart through her individuality and commitment to staying true to herself. Without any effort, she often becomes the focus of attention in many situations through her uniqueness and magnetic...
Complete collection of our timelessly classic styles that look great on any eye shape. Lashes inspired by red lips and little black dresses; the iconic beauty looks that will never fade. Set includes: Sexy Classy, Timeless Beauty, Woman of Worth,...
Complete collection of lashes made with our light-weight, revolutionary faux mink material. These feathery, whimsical styles will make you feel like you're dreaming with your eyes wide open. Set includes: Isn't She Lovely?, A Touch of Heaven, Breath of Fresh...
These lashes were designed to represent the independent True Beauty who knows what she wants and is willing to put in her own effort to work towards her goals. She knows success starts with a self-sufficient attitude, and she believes...
These lashes were designed to represent a True Beauty whose presence leaves a positive effect on others long after she’s left the room. She’s adored not only for her unconditional love and gentle nature but even more for the way...
This lash style was designed to represent a True Beauty whose kind and good-natured character is as valuable as the most precious elements. With a gracious attitude and unconditional love, she shines in the lives of those around her with...
These lashes were made for the ambitious True Beauty who doesn’t forget her heels just because she’s on the go. She knows her style never has to be compromised while she’s making things happen, whether it’s at her office or...
This lash style was designed to represent a True Beauty whose magnetic nature is simply delightful to be around. Gentle and inviting come together seamlessly in her way of being to make her incredibly irresistible. They say the eyes are...
Complete collection of styles designed for our bold, lash-loving beauties. Made in both light and full volume, these extra-long lashes draw attention all day and into the night. Set includes: Center of Attention, As You Were Saying?, Positively Captivating, Shine...
These lashes were designed to represent a True Beauty whose outer beauty may attract the eye, but her inner beauty attracts the heart. Her sparkling presence and radiant personality keep people naturally drawn to her; she is everything beautiful. Light...
Add a touch of sparkle to any look wearing our hand-made crystal lashes, designed using our Rhinestone Face Gems. Comes in full and light volume styles.
Keep your brows and lashes on point with our LIMITED EDITION Rhinestone Makeup Spoolie. Comes with high-reflection crystals in the handle and a protective cap. Not only are spoolies great for combing through natural lashes after applying mascara and for...
SAVE 40% with our LIMITED EDITION Lash Gift Set that gives you everything you need to lash out with sparkle! Each set includes: - Our exclusive diamond pattern acrylic lash storage box with rhinestone accents that stores up to 9 pairs...
Keep your lashes organized in our LIMITED EDITION acrylic lash storage box with a diamond pattern and rhinestone accents. Choose from a larger 2-Drawer style that stores up to 9 pairs of True Beauty Lashes, or a smaller 3-Drawer style that stores...
These lashes were created for a True Beauty who is her own power team. She knows what she’s capable of and welcomes each day with both confidence and strength. Always one step ahead, she’s making moves with a solid game...
These lashes represent a True Beauty who’s a natural influencer and creates energy in a room with her presence. Yet she knows life isn’t just about her; she uses the positive attention she receives to encourage others to see what...
These lashes were made for a True Beauty who has a clear focus on her future that keeps her fueled for the everyday hustle. As a natural go-getter, she’s willing to put in the effort to see your visions become...
These lashes were designed to represent a True Beauty who views life with constant optimism and it’s this positive vibe that makes her irresistible to be around. Her presence lifts the spirits of those around her, with an energy that...
Give your looks an extra sparkle of glam with our rhinestone face gems. Choose from different sizes, or grab a mixed container of several sizes - perfect for the #RhinestoneMakeup PRO! Sizes range from 2 MM to 5 MM with...
These lashes were designed to represent a True Beauty whose character, presence and confidence others truly admire. She’s a positive example to those around her, encouraging others to live life with optimism, creativity, and a strong sense of self. The...
Never struggle applying lashes again. Our rose gold lash applicator makes applying your True Beauty Lashes simple & fast.
These lashes were designed to represent a True Beauty who embodies class and sophistication, yet also owns being a woman. With both a poised and alluring side to her personality, she has the intuition to know how to highlight her...
These lashes were designed to represent a True Beauty who’s as rare as a diamond, with the clarity and undeniable brilliance to match. With a glowing heart and spirit second to none, she’s the kind of woman others strive to...
These lashes were designed to represent a True Beauty who fills her life with an energy and optimism that can truly be seen in her eyes. Life is worth celebrating and she appreciates every moment as an opportunity to create...
These lashes were designed to represent an iconic True Beauty who is truly timeless. Beyond her physical beauty, her inherent poise and inner grace are her personal signature, with a classic and inspirational style that will never fade. This unique...
What's better than Lashes? Lashes with TRUE GLUE! Save when you bundle TRUE GLUE Original formula lash adhesive with your favorite True Beauty Lashes. The first of its kind, TRUE GLUE’s Original lash adhesive is the most effective way to...
What's better than Lashes? Lashes with TRUE GLUE! Save when you bundle TRUE GLUE Original formula lash adhesive with your favorite True Beauty Lashes. The first of its kind, TRUE GLUE’s Original lash adhesive is the most effective way to...
What's better than Lashes? Lashes with TRUE GLUE! Save when you bundle TRUE GLUE Original formula lash adhesive with your favorite True Beauty Lashes. The first of its kind, TRUE GLUE’s Original lash adhesive is the most effective way to...
Fact: every makeup lover wants their makeup to stay on for a long time – preferably, all day. Also a fact: True Glue’s Clingy Natural Liquid Eyeliner is designed to stay on you. All. Day. Long. Now you can wake...
Introducing the easiest lash glue yet! With the TRUE GLUE hybrid 2-in-1 liner glue, if you can line, you can lash! Just brush the glue along your lash line and apply the lashes. No magnetics required. You can use this...
FINALLY – a clean, organic and vegan mascara that actually works! Formulated with all-natural ingredients to ensure the good health of your natural lashes in the long run, while glamming up your makeup look. Ideal for imparting greater volume and...
A must have for any lash wearer! Introducing the first cleanser specially designed to clean strip lashes and lash extensions, while also doubling as an eye makeup remover! Our oil-free True Glue Lash Shampoo is perfect for everyday use. Rich...
The first of its kind, True Glue’s Original lash adhesive is the most effective way to say “Bye bye formaldehyde” – and bye bye to annoying allergic reactions, as well. Instead, your eyes will dance with an alluring, healthy beauty....
Our All-Natural Eyelash Adhesive Remover is specially formulated to gently and safely dissolve lash adhesives. A must have for all fake eyelash wearers, our remover quickly dissolves adhesives while leaving your natural lashes moisturized. Formulated with nourishing and conditioning ingredients including grapeseed...
These lashes were designed to represent a True Beauty who understands that life is about the journey, not just the destination. She’s focused on her goals and looks forward to a bright future, yet she knows how to take the...
These lashes were designed to represent a True Beauty whose self-assured, yet humble, character is noteworthy. She lives her life in truth and expresses herself fully, without justification to society’s standards, believing she is deserving. She is worthy, and she...