Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

Inspired by the True Beauty who’s willing to go the extra mile to see her dreams become reality. With just a touch of personality, these full volume, medium length lashes give you an extra boost of confidence to keep reaching...

Inspired by the True Beaty whose presence is so alluring, people lose their train of thought. Your captivating presence becomes even more extraordinary as your eyes are accentuated in these extra-long, full volume lashes with alluring variations and texture. While...

*NOTE: Sale items come without the original outside packaging and are Final Sale.Find your glow.What it is: A creamy, mica-infused highlighter with skin benefits. Why it works:- Cream-to-powder formulation delivers light-reflecting radiance with a soft-focus finish.- Pure pigments blended with...

*NOTE: Sale items come without the original outside packaging and are Final Sale.What it is: an easy, soft-tip organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or...

*NOTE: Sale items come without the original outside packaging and are Final Sale.Bare to bold. Mild to wild.What it is: Multi-purpose eye shadow that delivers color play that stays fresh all day - on your lids or your brows.Why it...

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

PRE-ORDER SALE: Products will be available for shipping 7/7/23. Inspired by the True Beauty whose presence is a secret blessing to others. Designed to give smaller eyes a bit of drama, these petite lashes give a subtle fox-eye look with...

Inspired by the True Beauty whose light-hearted personality makes everything easy.  Let your light-hearted personality effortlessly draw people in wearing these long and full volume lashes.  Showcase your relaxing presence with a lash style designed to reflect a peaceful nature...

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who stays humble and grounded. This easy-going lash is the perfect pair to natural makeup looks and safe to wear with glasses with a tapered design...