Privacy Policy

Effective Date: December 1, 2025

True Beauty Lashes, Inc. ("LashLovr," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the LashLovr website, mobile application, and related services (collectively, the "Platform"), including any purchase of products.

Please read this policy carefully. By using the Platform, you agree to the practices described here. If you do not agree, please do not use the Platform.

1. Information We Collect

We collect several types of information:

a. Information You Provide

• Account information (name, email address, password, shipping/billing address, phone number).
• Payment information (processed securely by third-party payment processors; we do not store full card details).
• Lash preferences, quiz responses, and any content you submit (e.g., reviews or support messages).
• Profile details you choose to add.

b. Biometric Data When you use our optional facial scan feature, we capture a single image of your face (focused on the eye area) via your device’s camera. From this image, we derive eye shape attributes (size, spacing, depth, angle, proportion, lid type). We store the image and derived attributes for providing recommendations and improving our AI model.

We do not collect or store retina or iris scans, and we do not use this data to identify you outside the Platform. Full details, including consent, retention, and your rights, are in our separate Biometric Information Policy at https://www.inspiretruebeauty.com/pages/biometric-information-policy.

c. Information Collected Automatically

• Device and usage data (IP address, browser type, operating system, device identifiers, referring URLs).
• Analytics data (pages visited, time spent, features used, clickstream data).
• Cookies and similar technologies (for session management, preferences, and analytics).

d. Information from Third Parties

• Payment processors, shipping providers, and analytics partners.
• If you link social media accounts or log in via third-party services, we may receive limited profile information.

2. How We Use Your Information

We use your information to:

• Provide and improve the Platform (e.g., personalized recommendations, virtual try-on, order fulfillment).
• Process transactions and ship products.
• Communicate with you (order confirmations, support, updates).
• Improve our AI model accuracy using stored facial images and derived attributes (internal use only).
• Conduct analytics, research, and marketing (with your consent where required).
• Prevent fraud, enforce our Terms of Service, and comply with legal obligations.

3. Sharing Your Information

We do not sell your personal information or biometric data.

We may share information with:

• Service providers (e.g., hosting, analytics, payment processing, shipping) who are contractually obligated to protect it.
• Affiliates for operational purposes.
• Law enforcement or authorities when required by law or to protect rights/safety.
• In connection with a business transfer (merger, acquisition).

Biometric data is shared only as described in our Biometric Information Policy.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools for functionality, analytics, and personalized experiences. You can manage preferences via browser settings, but some features may not work if disabled.

5. Your Choices and Rights

• Access, Correction, Deletion: Request access to, correction of, or deletion of your personal information (including biometric data) by contacting us.
• Sensitive Personal Information (including biometrics): You may limit certain uses/disclosures under applicable laws.
• Marketing Opt-Out: Unsubscribe from promotional emails via the link in any message.
• Do Not Sell or Share My Personal Information: We do not sell personal information. If we ever engage in cross-context behavioral advertising that qualifies as "sharing" under CCPA, you can opt out here: https://www.inspiretruebeauty.com/pages/gdpr-compliance.
• State-Specific Rights:
• California (CCPA/CPRA): Rights to know, delete, correct, and limit sensitive data use.
• Illinois (BIPA), Texas (CUBI), and other states: Refer to our Biometric Information Policy for biometric-specific rights.

We respond to verifiable requests within required timeframes. Contact us below to exercise rights. We will not discriminate against you for exercising your rights.

6. Data Security

We use reasonable technical, administrative, and organizational measures (including encryption, access controls, and secure storage) to protect your information. However, no system is 100% secure.

7. Children's Privacy

The Platform is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it promptly.

8. International Users

The Platform is hosted in the United States. If you access from outside the U.S., your information will be transferred to and processed in the U.S., where privacy laws may differ.

9. Changes to This Policy

We may update this policy. Material changes will be posted with the updated effective date. Continued use after changes constitutes acceptance.

10. Contact Us

For questions, rights requests, or concerns, email: hello@truebeautycorporate.com