Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

Inspired by the True Beauty who knows it’s about the journey, not just the destination. While these lashes are light in volume, the staggered length variations create a stunning effect to boost your confidence every step in your journey. With...

Inspired by the True Beauty who’s always in style while working hard. With a tapered design, light volume, and medium length, this lash is an all-day style that's meant to be worn from your first-morning meeting to your last after-work...

Inspired by the True Beauty who views life with energy and optimism An illuminating design of strands in this lash style come together to create a burst reminiscent of a night filled with festive fireworks. Let that sparkle in your...

Inspired by the True Beauty who’s kind, good-natured, and loves unconditionally. Highlight your natural luminosity with these light-volume, extra-long lashes. You truly are as good as it gets, and these lashes let your golden heart be the focus through your...

Inspired by the True Beauty whose light-hearted personality makes everything easy.  Let your light-hearted personality effortlessly draw people in wearing these long and full volume lashes.  Showcase your relaxing presence with a lash style designed to reflect a peaceful nature...

Inspired by the True Beauty who’s willing to go the extra mile to see her dreams become reality. With just a touch of personality, these full volume, medium length lashes give you an extra boost of confidence to keep reaching...

Inspired by the True Beauty who makes a lasting impression on everyone around her. This light volume lash style with extra-long, wispy strands is the finishing touch to a look that leaves a lingering effect on those around you. Make...

Inspired by the True Beauty who is as rare as she is strong, with an undeniable radiance. Let your genuine sparkle shine in lashes that reflect the precious gem you are in these extra-long and full volume lashes that create...

Inspired by the True Beauty whose inner beauty is iconic and will never fade. This unique lash style features spaced groups of lashes in various lengths that come together to create a wispy, feathered effect that’ll have you batting your...

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who knows she “woke up like this”.  No lashes required. These natural length and light volume lashes create a barely-there effect that won’t look overdone on...

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who lives her life with integrity. Experience the most natural of lash styles for those beauties new to lashes or with hooded eyes.  Designed with a...