The first of its kind, True Glue’s Original lash adhesive is the most effective way to say “Bye bye formaldehyde” – and bye bye to annoying allergic reactions, as well. Instead, your eyes will dance with an alluring, healthy beauty....

It’s similar to the original True Glue all-natural lash adhesive because it’s very safe for your eyes, skin, and lashes. But this lash adhesive also happens to be longer-lasting, due to a few additional ingredients. For instance, we used a super-mild,...

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

Inspired by the True Beauty who shows up with class, yet also owns being a woman. Embody "classy" while being "sexy" in these medium length lashes that give a classic touch with a full volume to enhance the feminine effect...

Inspired by the True Beauty who has a clear focus on her future. This tapered shape, light volume, and medium length lash has a subtle design that’s ideal if you're easing into the world of lashes. Showcase the visionary that...

Inspired by the True Beauty who knows her value.  These light volume, long lashes are designed to brighten hooded eyes with staggered lengths and overlapping groupings that create a captivating fan design, letting your eyes truly shine. Be beautiful. Be...

Inspired by the True Beauty whose presence is so alluring, people lose their train of thought. Your captivating presence becomes even more extraordinary as your eyes are accentuated in these extra-long, full volume lashes with alluring variations and texture. While...

Our new latex-free and vegan lash adhesive is infused with soothing aloe. Made with a low-chemical formula, the ingredients are made to be non-irritating to most eyes. Gentle, yet ultra-strong hold lasts up to 24 hours. Formulated with premium ingredients....