Inspired by the True Beauty who’s the person everyone wants to grow up to be. The unique pattern of these long and bold lashes reflects the confidence and beauty of a woman whom people look up to. Keep leading the...

Inspired by the True Beauty who knows it’s about the journey, not just the destination. While these lashes are light in volume, the staggered length variations create a stunning effect to boost your confidence every step in your journey. With...

Inspired by the True Beauty whose gentle, magnetic nature is just lovely to be around. With this long length, light volume, and gorgeous lash, you just might make those around you say… "Isn't she lovely?"  They say eyes are the...

Inspired by the True Beauty who’s always in style while working hard. With a tapered design, light volume, and medium length, this lash is an all-day style that's meant to be worn from your first-morning meeting to your last after-work...

Inspired by the True Beauty who’s willing to go the extra mile to see her dreams become reality. With just a touch of personality, these full volume, medium length lashes give you an extra boost of confidence to keep reaching...

Light up the room at any event in these extra-long lashes with a lifting and curling texture that enhances your inner glow. Enjoy the beauty of knowing that whenever or wherever there may be a little darkness, you are naturally...

Inspired by the True Beauty whose positive vibes are absolutely alluring.  This full volume lash style with a tapered shape and extra-long length frames the positivity in your eyes. Keep drawing people in with that intoxicating energy and be nothing...

Introducing the easiest lash glue yet! With the TRUE GLUE hybrid 2-in-1 liner glue, if you can line, you can lash! Just brush the glue along your lash line and apply the lashes. No magnetics required. You can use this...

Inspired by the True Beauty who views life with energy and optimism An illuminating design of strands in this lash style come together to create a burst reminiscent of a night filled with festive fireworks. Let that sparkle in your...

Inspired by the True Beauty who’s kind, good-natured, and loves unconditionally. Highlight your natural luminosity with these light-volume, extra-long lashes. You truly are as good as it gets, and these lashes let your golden heart be the focus through your...

Inspired by the True Beauty whose light-hearted personality makes everything easy.  Let your light-hearted personality effortlessly draw people in wearing these long and full volume lashes.  Showcase your relaxing presence with a lash style designed to reflect a peaceful nature...

This Rose Gold Lash Applicator is an essential tool for easily and quickly applying eyelashes. Made of stainless steel and with a sleek finish, it guarantees an effortless application process that will save time and effort.