LAUNCH SALE: Introducing our NEW Everyday Allure Natural Lash Collection Inspired by the True Beauty who gracefully wears her charm. Our lightest weight and most natural length style is the most comfortable wear for those new to lashes or who wear...

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who knows she “woke up like this”.  No lashes required. These natural length and light volume lashes create a barely-there effect that won’t look overdone on...

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

Inspired by the True Beauty who makes a lasting impression on everyone around her. This light volume lash style with extra-long, wispy strands is the finishing touch to a look that leaves a lingering effect on those around you. Make...

Inspired by the True Beauty who’s kind, good-natured, and loves unconditionally. Highlight your natural luminosity with these light-volume, extra-long lashes. You truly are as good as it gets, and these lashes let your golden heart be the focus through your...

Inspired by the True Beauty who’s always in style while working hard. With a tapered design, light volume, and medium length, this lash is an all-day style that's meant to be worn from your first-morning meeting to your last after-work...

Inspired by the True Beauty whose gentle, magnetic nature is just lovely to be around. With this long length, light volume, and gorgeous lash, you just might make those around you say… "Isn't she lovely?"  They say eyes are the...

Light up the room at any event in these extra-long lashes with a lifting and curling texture that enhances your inner glow. Enjoy the beauty of knowing that whenever or wherever there may be a little darkness, you are naturally...

Add a touch of sparkle to any look wearing our hand-made crystal lashes, designed using our Rhinestone Face Gems. Comes in full and light volume styles.

Keep your brows and lashes on point with our LIMITED EDITION Rhinestone Makeup Spoolie. Comes with high-reflection crystals in the handle and a protective cap. Not only are spoolies great for combing through natural lashes after applying mascara and for...

Inspired by the True Beauty who has things to do and she’s getting them done! Enhance your natural beauty with this round shape and light volume lash. The structured design provides a subtle, yet striking look that will make people...

Our new latex-free and vegan lash adhesive is infused with soothing aloe.  Made with a low-chemical formula, the ingredients are made to be non-irritating to most eyes.  Gentle, yet ultra-strong hold lasts up to 18 hours. Formulated with premium ingredients. Never...