LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who lives her life with integrity. Experience the most natural of lash styles for those beauties new to lashes or with hooded eyes.  Designed with a...

Shopping for someone else but not sure what to give them?  Give the perfect gift with a Digital Gift Card from True Beauty Lashes!  Digital gift cards are delivered by email with instructions to redeem at checkout. Our gift cards...

Fact: every makeup lover wants their makeup to stay on for a long time – preferably, all day. Also a fact: True Glue’s Clingy Natural Liquid Eyeliner is designed to stay on you. All. Day. Long. Now you can wake...

Introducing the easiest lash glue yet! With the TRUE GLUE hybrid 2-in-1 liner glue, if you can line, you can lash! Just brush the glue along your lash line and apply the lashes. No magnetics required. You can use this...

The first of its kind, True Glue’s Original lash adhesive is the most effective way to say “Bye bye formaldehyde” – and bye bye to annoying allergic reactions, as well. Instead, your eyes will dance with an alluring, healthy beauty....

It’s similar to the original True Glue all-natural lash adhesive because it’s very safe for your eyes, skin, and lashes. But this lash adhesive also happens to be longer-lasting, due to a few additional ingredients. For instance, we used a super-mild,...

Inspired by the True Beauty who knows it’s about the journey, not just the destination. While these lashes are light in volume, the staggered length variations create a stunning effect to boost your confidence every step in your journey. With...

Inspired by the True Beauty who knows her value.  These light volume, long lashes are designed to brighten hooded eyes with staggered lengths and overlapping groupings that create a captivating fan design, letting your eyes truly shine. Be beautiful. Be...