NEW Products

Never struggle applying lashes again. Our rose gold lash applicator makes applying your True Beauty Lashes simple & fast.

Keep your lashes organized in our LIMITED EDITION acrylic lash storage box with a diamond pattern and rhinestone accents. Choose from a larger 2-Drawer style that stores up to 9 pairs of True Beauty Lashes, or a smaller 3-Drawer style that stores...

An organic brow pencil to fill and define brows, made with a soft-tip formulation that allows for easy, glide-on application without pulling or tugging. Sustainably sourced, long-wearing, and nourishing. Become your own eyebrow idol.  What it is: an easy, soft-tip organic...