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Easy on the Eyes Lash Style
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Easy on the Eyes Lash Style

LAUNCH SALE: Introducing our NEW Everyday Allure Natural Lash Collection Inspired by the True Beauty who gracefully wears her charm. Our lightest weight and most natural length style is the most comfortable wear for those new to lashes or who wear...

$14.00
Halo Effect Lash Style
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Halo Effect Lash Style

Inspired by the True Beauty who makes a lasting impression on everyone around her. This light volume lash style with extra-long, wispy strands is the finishing touch to a look that leaves a lingering effect on those around you. Make...

$14.00
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Perfectly Imperfect Lash Style
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Perfectly Imperfect Lash Style

Inspired by the True Beauty who embraces her perfect imperfections. These petite and light volume lashes showcase a crisscross pattern to brighten smaller eyes, with a natural length that’s designed for wearing glasses.  Embrace your perfect imperfections in these lashes...

$14.00
To Be Honest Lash Style
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To Be Honest Lash Style

LAUNCH SALE: Introducing our New Everyday Allure Natural Lash Collection Inspired by the True Beauty who lives her life with integrity. Experience the most natural of lash styles for those beauties new to lashes or with hooded eyes.  Designed with a...

$14.00

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NEW Aloe-Infused Lash Adhesive
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NEW Aloe-Infused Lash Adhesive

Our NEW Aloe-Infused Lash Adhesive is the perfect solution for sensitive eyes. The low-chemical formula soothes and nourishes your lashes while providing a strong hold for up to 24 hours. Formulated with only 5 premium ingredients. Never tested on animals....

$12.00
BFF Lash Style
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BFF Lash Style

Inspired by the True Beauty who’s an unconditional life-long friend. Accentuate eyes that know every BFF secret in these long length, light volume lashes with an inviting tapered design that gently lift downturned eyes. Take the beauty of a friendship...

$14.00
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Goal Digger Lash Style
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Goal Digger Lash Style

Inspired by the True Beauty who uses her own hard work to go after what she wants. Amplify the look of ambition in light volume lashes with a tapered shape and medium length that gives your daytime work style a...

$14.00
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Center of Attention Lash Style
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Center of Attention Lash Style

Inspired by the True Beauty who has all eyes are on her, without needing to say a word. Be noticed for the true beauty that you are in these extra-long and full volume tapered lashes that give a dramatic effect...

$14.00
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2-in-1 Magnetic Liquid Eyeliner
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2-in-1 Magnetic Liquid Eyeliner

Blackest pigment liquid eyeliner combined with magnetic properties for an ultra-strong hold. Smudge-proof formula locks in your Magnetic True Beauty Lashes for a long-lasting effect, day or night.  Wind & Water resistant; lasts up to 18 hours.  HOW TO APPLY:...

$26.00
A Touch of Heaven Lash Style
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A Touch of Heaven Lash Style

Inspired by the True Beauty whose energy is the closest you’ll feel to heaven on earth. A graceful disposition is truly brought to light in this delicate lash style with varying lengths and a light volume that gives a heavenly...

$14.00
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